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Thus the true global sports of soccer, basketball, F1, and MMA will be the priority. Two, international markets are the high business growth for Netflix, Apple, and Amazon (as U.S. One, they want worldwide rights so they don’t have to “blackout” certain regions of their global streaming services.

Netflix, Apple, and Amazon are global platforms with global audiences. based leagues with the majority of their viewership from America. The “Big 4” (NFL, NBA, MLB, NHL) are U.S. Netflix, Apple, and Amazon are looking for 4 key things from any live sports property … and the live sports that possess most of the following 4 attributes is where they will go big: #media #entertainmentindustry #music #collaboration #licensing #insights #analyticsĪs the founder of successful innovative sports league, I get asked all the time: “Netflix, Apple, Amazon … what are they looking for to make major move into live sports?” (credit/source: Front Office Sports, Parrot Analytics) It serves as a prime example of how brands should approach partnerships and collaborations, emphasizing the importance of understanding their audience and forming organic connections, that are complementary and expand their reach out thinking about a long-term. Chiefs sold more tickets in a single day since start of the season.3x increase in 'Chiefs' searches on web.

Kelce's podcast ranks #1 overall on Apple.

400% spike in Travis Kelce jersey sales.

The growing interest in National Football League (NFL) star Travis Kelce and the iconic Taylor Swift has had a substantial impact on the business side of things. Partnership masterclass for business by Travis Kelce and Taylor Swift.

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